CEO and Founder

experience to his role as CEO and Founder of Rebel Ventures. Craig originally launched the business as a consultancy in 2012 to advise US sports leagues, global sports franchises, and early stage technology companies on how to harness and maximize their digital potential. Rebel Ventures has since grown to become a global leader in the intersection of sports + digital technology, working with iconic franchises such as San Francisco 49ers , Chicago Bulls, Boston Red Sox, Real Madrid, and Liverpool FC to optimize digital strategy and revenue generation. Rebel Ventures has also invested in, or advised for over a dozen early stage digital start-ups such as SnappyTV (sold to Twitter), Visage, and Blayze Technologies (sold to Vobile).

Craig’s trajectory into digital leadership stemmed from his role as a global marketing executive for acclaimed video game and entertainment publishers Electronic Arts and Universal Interactive. After leaving the publishing side of the business in 2002, Mr. Howe started Rocket XL, one of the first social media agencies, which he sold to V7 International in 2008. During more than a decade as the CEO of Rocket XL (now Dare Digital), Craig helped devise social media strategies for Fortune 100 global brands and organizations including Unilever, InBev, Lexus, Samsung, Kraft/Cadbury, and the United Nations.


Chief Strategy Officer and Co-Founder

Tim Steudler is Chief Strategy Officer and Co-Founder of Rebel Ventures, and brings over 15 years of interactive entertainment and leadership experience to his position. Prior to co-founding Rebel Ventures, Mr. Steudler served as SVP Monetization & Business Development at premium mobile video ad network, AdColony (acquired by Opera Mediaworks) leading the organization’s publishing and strategic growth business. Before joining AdColony Mr. Steudler lead Corporate Alliances at Activision Blizzard where he was responsible for their ad monetization strategy and brokering strategic partnerships with fortune 500 brands including Microsoft, Coca-Cola, Puma. AT&T, HP and JEEP with the biggest franchises in gaming including Guitar Hero, Call of Duty, Marvel and Tony Hawk. Prior to joining Activision, Mr. Steudler served as Sr. Director of Sales and Business Development at IGA Worldwide and began his career in the music industry with artist development and product marketing roles at Atlantic Records, Capitol Records and Warner Bros. Records. Mr. Steudler holds a Bachelor of Arts degree in Visual and Media Arts with a minor in Marketing from Emerson College in Boston, MA.


Chief Technology Officer

Shivam Parikh is a packager & creator of successful digital signage, e-commerce, multimedia, web, and mobile properties. His vision brings over 10 years of experience in the multimedia, technology development and digital signage industry.

Starting out as a consultant to Mercedes-Benz North America in 2000 he helped to define the future of a new concept of Media production and distribution. For the first time in its history, Mercedes-Benz could use any media asset they have ever produced and instantly push it to an avenue where it could engage its customer. After building the department to an 80 person powerhouse saving the company 8 figures a year, he left to start Visual Image. Since its conception in 2006, Visual Image has created technology backbones for some of the largest companies on the planet. Companies such as Estee Lauder, Hyundai, Virgin, Turner Sports, and Michael Kors rely on the total turnkey digital services of Visual Image. Shivam’s work has also been profiled by many notable companies such as Apple Computer. In addition to working with large brands, Shivam spends a good amount of time with startups in various stages.

In his personal time, Shivam is an avid SCUBA diver, private pilot, marathon runner, and a driving instructor for high performance driving events. In the chance Shivam has some free time, you can catch him watching a Michigan game.


CEO and Founder

Diana’s career was built on a foundation in sports. College internships with the Raiders and premier athlete representation agency Octagon Football led to a full-time position as Employee #7 at Yardbarker, a sports content and ad network that is now a part of Fox Sports. Diana came to Yardbarker for the sports, but she ended up staying for the rapidly-evolving world of digital and social media in which she found herself immersed.

Her passion for digital communications took her career on a fascinating and fast-paced journey, from a small sports start-up to overseeing all global social media strategy and investment for Levi’s. In that role, Diana led a multi-national team of 80+ social media managers in a global consolidation and re-positioning of the brand’s social presence. She pushed the 150-year-old company to innovate within the rapidly evolving social media landscape, leading its participation in Instagram’s first-ever brand campaign and establishing new presences on emerging platforms like Pinterest. The highlight of her time with Levi’s, however, was a month spent working from the Levi’s office in Shanghai, where she became well-versed in the nuances of China’s unique digital media trends and social media platforms.